Marylanders work hard to put food on the table for their families. But that is getting more and more difficult, as the cost of food continues to rise. Food prices have gone up 29% since February 2020, so it’s no wonder everyone is feeling the strain. Prices are higher and the amount of food purchased is much smaller.

Take action to stop predatory pricing today!

While there are a number of factors for this, one is simple: corporate greed. Grocery store chains are using reams of personal data to charge people different prices for the same bag of groceries. With surveillance pricing, your personal data is used to adjust the price to what an algorithm has calculated you will pay.

Dynamic pricing charges shoppers more based on external events–such as charging more for bread, eggs, and toilet paper during a winter storm. Both of these tools use technology to squeeze out profits for stores at the expense of shoppers. This distorts the market because shoppers don’t have this information to make decisions about prices or know that their bag of groceries costs $10 more than their next-door neighbors — or that prices at a grocery store in a Black neighborhood are higher than in a white neighborhood.

SB387 bans the practice of using technology to set individual prices for groceries. Shoppers can still get loyalty rewards, but stores can’t use data to increase prices based on personal characteristics.

Stores and big tech companies who sell our data are coming out in force to keep using our data for their benefit-not ours! Help us stop grocery stores from using our data to increase our groceries.

Take Action TODAY!